The debut of FIAT DIGITAL COLLECTION

The first range of Fiat brand digital appliances is being launched onto the Italian market. A limited edition collection, it represents a consummate blend of advanced technology and fashion appeal.

FIAT brand doesn’t represent only the automotive brand, but it is a fashionable griffe, inspired by music, design, fashion.

Produced in the official colours of the brand, the digital collection features the big vintage Fiat logo in pride of place, with the original pay-off “Fabbrica Italiana Alta Tecnologia”, inspired by and reworking the real acronym, “Fabbrica Italiana Automobili Torino”.

This collection, designed as a “haute couture technology”, express at the best the typical Italian style.

Targeting a young, modern market, Fiat electronic products boast a simple, original design. Reflecting this, the container has been designed to be reused: not just packaging to throw away, but a collectable object that can be reused constantly and displayed.